Why CRM Implementations Fail
Top 5 Results Your Sales CRM Software Should Deliver
100% Response Rate: Yes, you did read it right. Achieving a 100% response rate for your sales calls is possible. A Sales Software that completely automates your sales process can help improve customer engagement. Contrary to what teams believe, they will not be overburdened with work, but will systematically engage with leads at the right time. So even you miss a call, you don’t lose the lead.
5 Minutes Response Time: The buyer of today has the attention span of a toddler. So the deal is lost if you or your team delays the first call. Customers expect an immediate response. Remember there are several competitors vying for the customer’s attention. Grab the attention of customers by addressing their inquiries before anyone else.
Online Lead Wastage Reduction: You spend large sums on marketing and it’s natural to expect ROI. The last thing you want is to waste these leads. 40% of leads are wasted because of poor engagement. With improved response time, your Customer Relationship Management Software should reduce up to 40% of the reduction of wasted leads.
100% follow up: What happens after the first call? In most cases, nothing. Failure to follow-up with leads is the primary cause of a stagnant pipeline. When you miss a scheduled call or follow-up at the wrong hour then you lose credibility with customers. Prompt follow-ups, done at the scheduled time, are bound to get your follow-up rates higher.
Auto-filled data: What do sales teams hate doing the most? Manual data entry. Sales members have cultivated skills that help them sell. You need to capitalize on those skills rather than expecting them to fill excel sheets. The CRMs sole purpose should be to reduce your team’s manual effort by 85%, if not more.
These are some of the essential benefits your CRM should provide. These benefits speak volumes about the expectations of your buyer. Today, a CRMs purpose has moved beyond just data management. Your CRM should deliver tangible results,so you can exceed your revenue targets.